Enterpreneurship

The Standard Metrics for Measuring Success

According to Simon Sinek,The metrics we have are not wrong; they’re just incomplete!The standard metrics progress implore in measuring success or our own wealth in our companies’ profits or revenues, our lives progress and advancement are not wrong but only incomplete.Dictionary.com defined “metrics” as as a standard for measuring or evaluating something, especially one that uses figures or statistics.Standard metrics basically entails a quantifiable measure of tracking and assessing the status of a specific process. In our business world today, the yardstick upon which success is measured isn’t inadequate. It’s just like saying for example:”When I chose to marry her, she was really good lookingGreat! But another question of importance is she:Was she a good person?Did she bring the best out in me?How was she in time of stress?Was she caring?The same applies to businesses. What we seek to uncover is how we could understand the balance metrics. By balance metric, we mean we measuring “momentum” – a steady growth over time and not just “accomplishments.”In recent times, it’s been observed that many businesses give their team financial goals and targets (especially the sales team) of closing some deals but we don’t really care how these teams arrive at their targets. We don’t care if they had to borrow, beg and steal, or if they do it at the detriment of the entire team – the impact on the moral of the team.In businesses today, we give bonuses to those (Team A) who hit their goal through whatever means and we don’t really pay attention to the curves they had in process or overall performance.The other team members (Team B) who did not meet their target but their moral is really good – in good or bad times. Their performance is not crazily low nor high but they have a steady consistent growth over time; the team gets along greatly and at the end of the financial year, we don’t don’t to offer them any bonus.This is where we fail in the metrics. We applaud accomplishment over momentum. Today, we don’t encourage steady growth but rather we promote the “just get it done” mindset. If we think long term, Team B would be the best to deal with by reason of their consistency. So the question shouldn’t actually be how just to hit the goal but how is the momentum because in the long term, the steady growth is way more valuable to the company that hit target by any means.The same applies to other aspect of our lives when measuring success. A fundamental question to ask ourselves would be: “…is my message relevant enough?“If our message is relevant enough and the demands still remains high even without any marketing, that is when we can say we are successful. Anyone can become an Amazon #1 Best Seller – it’s really easy. You just get all of your friends to buy your book at the same hour. But that’s all you’ll ever be, “#1 Amazon Best Seller“.If we are about the long game and we are thinking long term, we will actually want to know if we have what it takes to offer the world something of value. If we actually do, we want to read the valuable criticism and learn from them. Knowing the value of what we are providing can sustain without pushing it, that is the ultimate measure and standard metrics of success.

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Kuru Jerry

Kuru Jerry is an Inspirational Writer and a Career and Counselling Coach, who has groomed and impacted lives through his teachings and works.

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